Motivational Maps

What is a Motivational Map?

A Motivational Map® is a self-perception online inventory that assists individuals, teams and their organisations to identify, explore and plan using an increased understanding of individual and team motivators. The tool analyses responses and generates a report that reveals each person’s key motivators AND their level of motivation. Each report is followed by an individual debrief of the results, to clarify and further draw out future action to increase motivation where it matters.

Motivational Maps were developed in the UK 10 years ago and are now used by thousands of people in over 14 countries worldwide. Motivational Maps have been available in Australia/New Zealand since mid-2015.

What is it based on?

Motivational Maps were developed after extensive research into human motivation and a study of three primary sources: Abraham Maslow’s Hierarchy of Needs, Edgar Schein’s Career Anchors and the Enneagram, a personality profiling tool.

Each Map is based on three clusters of motivation: motivation through your relationships, motivation through your own achievements and motivation through your individual growth.

How is it used?

Research has shown that individuals vary in their primary motivators. Individuals may not even be aware of which motivators are important to them nor how these motivators interact with one another.

Mapping motivations is the critical, often missing step to creating robust frameworks for change and or success. To empower productivity and performance, organisations and businesses use Motivational Maps to help enhance processes such as:

  • Executive Remuneration and Incentives
  • Workforce Planning and Staff Retention
  • Induction and Onboarding
  • Employee Engagement
  • Skills and Training Investment
  • Performance Management Programmes
  • Personality and Psychometric Profiling
  • Leadership and Development
  • Employee Innovation and Cultural Change Programmes
  • Talent Acquisition and Talent Management
  • Career Management
  • Recruitment and Selection

It is a true change management tool. This means that it works not just on the level of ‘thinking’ about organisational problems, but addressing the issue of ‘feelings’ within the organisation. The report is ideal for developing an individual through coaching or mentoring.

This can then be extended to teams, any number of teams, within an organisation. Each individual receives a Map but a Team Map can also be developed. This provides invaluable information for the manager, establishing the current motivation levels of the team and which motivators dominate the team. Each Team Map report contains eleven key reward strategies as well as a Change Index Score, showing how ready for change that particular team is.

What is different about Motivational Maps?

Motivational Maps is unique in that it not only analyses the motivators but also highlights where the primary motivators reinforce or conflict with one another. It also measures and monitors motivation levels which means that people (and organisations) can address the issue of motivation in the same way they would their physical health, by paying conscious attention to it.

A Motivational Map report provides for an action plan to address any issues or enhance existing levels of motivation.

More information is available at

Who uses it?